Body art so bad it's... good? This Brazilian Tattoo Artist Is Horrible At Drawing But That's Why Her Clients Choose Her!
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Body art so bad it's... good? This Brazilian Tattoo Artist Is Horrible At Drawing But That's Why Her Clients Choose Her!

Are you tired of the same old tattoo designs that everyone seems to have? You should come and see Helena Fernandes, and she'll fix you up with the ugliest, most unprofessional ink you've ever seen!

A Brazilian tattoo artist's quirky designs have earned her a cult following, and while she has people lining up to have her ink them, her drawings are actually terrible.  

Helen Fernandes has her own tattoo shop, Malfeitona, in her native city of Salvador de Bahia — and her specialty is childlike drawings that some would say are downright ugly. She even refers to her work as 'tatuagens peba,' which literally translates to 'trash tattoos.'

Salvador de Bahia, Brazil

 

Not only has Fernandes gone viral for it, she's managed to build a successful business with dozens of 5-star reviews from happy customer.

Helena fernandes tattoo

 

She also had nearly 63k followers on Instagram!

 

Helena fernandes tattoos

 

Here are some of her best (worst?) work below:

1.

Star

 

2.

Art

 

So bad it's good? The artist explained that 'malfeitona' means 'badly done' in Portuguese

3.

Tattoo Drawing

 

4.

"Trash Tattoo"

 

Her specialty is childlike drawings that she tattoos on her customers.

5.

Cat

 

Not your average cat: Helen said she developed a passion for drawing as a kid but was 'never into realism.

6.

Seems Funny

 

The artist recalled how her parents would give her a pen and some paper to keep occupied when they took her to church.

7.

Childish

 

Her tattoos are childlike and whimsical

8.

Good One

 

9.

WWW

 

Going viral: Helen launched an Instagram page for her tattoo studio in 2017

10.

Tools

 

11.

Cartoon Figures

 

Magical: Helen's creations range from cartoon figures to doodles

12.

Flying Animals

 

She has tattooed everything from animals flying to a colorful unicorn.

 

13.

Drawing

 

Before and after: When Helen posted this tattoo on her Instagram page, she included her original drawing

14.

Deatailed One

 

Price: Helen said the cost of her tattoos varies based on where she is and 'how much color and detail a particular design has.

15.

Self- Awareness

Self-aware: 'I think people like my style because of how cute and funny it is,' she said.

What started as a hobby turned into a career for Helen, who actually got a degree in mechanical engineering in 2016. She had even been taking a post-graduate course on materials engineering at the Federal University of Bahia up until last year.

Helen said she now works as a researcher and is studying the relationship between tattoos and Instagram. She is also a digital artist and teaches art classes about 'how to find your own style.' 

Helen explained that the cost of her tattoos varies based on where she is and 'how much color and detail a particular design has.''I think people like my style because of how cute and funny it is,' she said. 'But it's a number of things. People don't just like my designs; they also like my pictures, captions, and stories on Instagram — stories that explain my tattoos and help them relate to them. 

She added, 'A tattoo is something very personal and I try to make the entire experience of getting it as nice as possible,' she added. 'I spend as much time on my customers as they need; we talk and develop ideas together.'

Helen will be visiting Mexico in April and would love to talk to some local tattoo artists, so if you’re inking people in Mexico, feel free to contact her!

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